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Visual Merchandising for IndiaSkills/ WorldSkills Competition

NQR Code:QG-4.5-OR-01799-2024-V1-RASCI

  • Old Code: QG-4.5-OR-01799-2024-V1-RASCI

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About this Qualification

Job Description

A visual merchandiser creates window and interior displays in shops and department stores thus is essentially responsible for the “look” of the retail outlet. The chief aim of a visual merchandiser is to maximize sales by communicating with the target audience and creating a positive atmosphere. The visual merchandiser communicates directly with the target audience through their designs and creates a positive impression which in turn impacts on the sales revenue of the business. Whilst not possible to precisely measure the impact of the visual merchandiser’s displays it is accepted that they are an increasingly important element of the marketing and sales mix of a successful retail business.

Eligibility Criteria

Criteria 1 Criteria 2 Experience Training Qualification
12th Passed 1 year None
10th Passed 3 years None
Previous NSQF qualification of Level 4 1.5 Years None
3rd Year of 3 Year Diploma after 10th Pursuing No Experience None
Pursuing 1st year of 3-year/ 4-years UG Pursuing No Experience None
3 year Diploma after 10th Passed No Experience None
Pursuing 2nd Year of 2 year diploma after 12th Pursuing No Experience None

Progression Pathway

  • Marketing Manager/ Brand Manager

Learning Module In Job Role/Qualifcation

National Occupation Standards (NOS)/Module NOS Code Mandatory/ Optional Estimated size (Hours) Nos Credit Level
Work organization and management RAS/N0407 Mandatory 60 2 4.5
Communication and interpersonal skills RAS/N0408 Mandatory 30 1 4.5
Problem solving, innovation, and creativity RAS/N0409 Mandatory 60 2 4.5
Interpret and research brief RAS/N0410 Mandatory 90 3 4.5
Design RAS/N0411 Mandatory 90 3 4.5
Implementation RAS/N0412 Mandatory 180 6 4.5