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Digital Marketing & E-commerce- Google

NQR Code:NG-4.5-IT-02236-2024-V1-NASSCOM

  • Old Code: NG-4.5-IT-02236-2024-V1-NASSCOM

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About this Qualification

Job Description

Learners are supposed to gain in-demand skills that prepare them for an entry-level job. Skills they are supposed to gain include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty. Platforms and tools learners are supposed to gain include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot,Mailchimp, Shopify, and Twitter.

Eligibility Criteria

Criteria 1 Criteria 2 Experience Training Qualification
Pursuing 2nd year of 3-year/ 4-years UG In any field No Experience None
3rd Year of 3 Year Diploma after 10th Pursuing No Experience None
12th In relevant field 2 years None

Progression Pathway

  • Marketing Strategist
  • SEO Manager
  • E-Commerce Manager

Learning Module In Job Role/Qualifcation

National Occupation Standards (NOS)/Module NOS Code Mandatory/ Optional Estimated size (Hours) Nos Credit Level
Digital Marketing & E-commerce- Google IT-ITeS SSC NASSCOM/N0007/IT/2024 Mandatory 166 5.5 4.5